Vision and Mission of the Office for Tourism and Culture Beltinci
The Office for Tourism and Culture Beltinci (hereinafter referred to as “Office”), a municipal umbrella organisation for the areas of tourism and culture, is responsible for planning and implementing cultural and tourist promotional activities in the Municipality of Beltinci and for promoting and marketing already existing and launching marketing new products, which represent an important part of the comprehensive tourist offer in the Mura region.
The vision of the development of tourism and culture in the Municipality of Beltinci embodies an authentic, attractive and quality tourist offer, represented by the joint trademark “Beltinci 100% PANONIA” which stands for:
• A high level of hospitality, charm, as well untamed spontaneity sparked by the surroundings,
• Important affirmation of natural sites and cultural heritage,
• Exploiting innovative opportunities, providing quality services at a reasonable cost, actively supporting new business ideas and,
• The Integration of services within the framework of a comprehensive tourist offer.
The mission of the Office is to promote the Municipality of Beltinci as a tourist destination with an authentic and distinctive cultural identity and with clearly defined comparative and competitive advantages, in order to be able to market the comprehensive tourist offer in the Mura region accordingly.
- Promotion of the Municipality of Beltinci as a tempting tourist destination.
- Development of a highly structured tourism offer which shall increase the level of the quality of life of the resident population and attract local and foreign visitors.
- Determining conditions that will ensure a stable flow of income for the tourist service providers.
- Integration of the activities that are directly and indirectly linked to tourism into the developmental and promotional aspect of tourism.
Areas of Action
- Establishment of a tourist information office in the Beltinci Castle responsible for coordinating the tourism and cultural offer of the Municipality of Beltinci.
- Arrangement of comprehensive tourism and cultural offer in the Municipality of Beltinci.
- Development, marketing and promotion of the excursion destination “Otok ljubezni” (Island of Love) in Ižakovci.
- Development and quality assurance geared toward the tourism and cultural offer of the Municipality of Beltinci.
- Promotion, sales promotions, public relations.
- Promotion of the tourism infrastructural development.
- Promotion and marketing of the comprehensive tourist and cultural offer of the Municipality of Beltinci.
- Visitor information services.
- Tourist agency services.
- Networking and coordinating tourism oriented activities of tourist, cultural and other societies within the Municipality of Beltinci.